With a retailing orientation towards contact with customers, retail psychology, and brand management, it is ideal for students wanting to become successful in retailing.
- Aspiring retail store managers interested in learning key retail fundamentals.
- Business owners who seek to develop retail strategies.
- Retail workers interested in career development and progression.
- Entrepreneurs who have an intention to start a retailing business.
- Individuals interested in retail and consumer behaviour.
- Those interested in studying pricing, merchandising, and supply chain management.