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Learn Business Fundamentals and Create Your Own Business Plan Today! 00:02:00 -
Quickfire Strategy Quiz How much do you know about your business strategy? 00:02:00
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Quickfire Strategy Quiz – My “Answers” 00:10:00
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How to get the most from this Course 00:09:00
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Using the Course Map Matrix 00:06:00
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Guide to the Course Assignments 00:04:00
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Download All Course Materials Here1 00:03:00
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Section Introduction: Connecting Business Strategy to the Business Plan 00:02:00
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Business Strategy to Business Plan 00:04:00
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What do we mean by Business Strategy? 00:02:00
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What is a Business Plan? 00:06:00
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What do we mean by Corporate Strategy? 00:07:00
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Should You Be Creating Shareholder Value?1 00:08:00
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Introduction to Strategic Management 00:06:00
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Section Introduction: The Value of Strategic Analysis 00:01:00
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Strategic Analysis – The First Step 00:02:00
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What is Strategic Analysis? 00:05:00
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Frameworks for Strategic Analysis 00:10:00
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Strategic Analysis Frameworks Case Study: Apple 00:11:00
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Section Introduction: Frameworks and Theories Business Strategists Must Know 00:02:00
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Why are these Business Models important? 00:02:00
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The Story of the Hedgehog and the Fox 00:03:00
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Why are Management Theories Useful in Business Strategy? 00:09:00
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SWOT Analysis 00:05:00
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Introduction to Michael Porter’s Five Forces Model 00:06:00
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Lafley and Martin Five Step Strategy Model 00:06:00
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The 5Cs Model 00:06:00
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What is PEST or Broad Factors Analysis? 00:05:00
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PESTEL Analysis 00:05:00
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Ansoff Matrix 00:07:00
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Value Chain 00:05:00
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Business Model Synthesis 00:08:00
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Black Swan Events – Coronavirus 00:05:00
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Section Introduction: Critical Evaluation of Leadership 00:01:00
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Vision and Leadership – Starting at the Top 00:06:00
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What Skills Are We Looking For In Management? 00:07:00
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What is the Purpose of a Vision Statement? 00:03:00
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Section Introduction: Products Services and Competitive Advantage 00:02:00
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What do we mean by Products and Services 00:03:00
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Why Product Differentiation is Critical 00:05:00
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Product Diversification in Business Strategy 00:06:00
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How Does Quality Management fit into your Business Strategy? 00:04:00
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What do we mean by Competitive Advantage? 00:06:00
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Bowman’s Strategic Clock – Strategic Positioning 00:09:00
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Products, Services and Technology in the Business Plan 00:06:00
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Section Introduction: Competition – Know Your Enemy 00:02:00
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Competitor Analysis 00:05:00
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BCG Matrix 00:06:00
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Competitors and Competitive Forces 00:10:00
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Competitive Intensity 00:09:00
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Industry Life Cycle 00:05:00
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Competition – Business Plan Tie In 00:02:00
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Section Introduction: Industry, Markets and Competition 00:02:00
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What do we mean by External Strategic Analysis 00:09:00
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How Does Industry Analysis Help? 00:05:00
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Conducting PEST or Broad Factors External Analysis 00:11:00
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What are the Business and Funding Life Cycles? 00:10:00
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Value Chains: Connecting Companies to their External Environment 00:08:00
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Addressing the Total Addressable Market (TAM) 00:05:00
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Market Segmentation: Choosing Customers 00:07:00
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Bargaining Power of Suppliers 00:06:00
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Bargaining Power of Customers/Buyers 00:06:00
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Business Plan: Industry, Markets and Competition 00:04:00
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Section Introduction – Operations and Customer Management 00:02:00
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What are Business Operations? 00:03:00
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Strategic Analysis with the Business Model Canvas 00:14:00
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How can Corporate Structure impact Strategy? 00:07:00
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Organisational Development 00:04:00
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Reviewing the Operations of the Firm 00:03:00
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Click and Mortar – Online meets Offline 00:05:00
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E Commerce Business Models 00:06:00
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Internal Strategic Analysis – Business Plan Tie In 00:05:00
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Section Introduction: Six Minute Strategist SWOT Assignment 00:02:00
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Section Introduction: Customer Value Proposition 00:02:00
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Understanding the Customer Value Proposition 00:03:00
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Positioning Your Firm in the Market 00:04:00
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What do we mean by a Profit Model? 00:05:00
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Hax’s Delta Model 00:09:00
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Switching Costs and Customer Strategy 00:03:00
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Managing the Customer Experience 00:05:00
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What is the Customer Journey? 00:06:00
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Customers, Customer Value and the Business Plan 00:03:00
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Section Introduction: Sales and Marketing 00:02:00
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The 5 Ps of Marketing 00:06:00
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How Can You Plan Your Marketing? 00:11:00
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Push Marketing Strategy 00:03:00
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Understanding AIDA 00:07:00
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Progressive Sequence of 9 Agreements 00:07:00
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Pricing Strategies 00:11:00
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Sales and Marketing in the Business Plan 00:06:00
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Section Introduction: Digital Business Strategy Transformation 00:02:00
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Why Do You Need A Digital Strategy Blueprint? 00:07:00
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What Skills and Assets do you need to be a Digital Entrepreneur? 00:08:00
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Digital Strategy Blueprint Overview 00:18:00
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Digital Strategy – Customer Centric Transformation 00:07:00
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Digital Strategy – Customer Experience Transformation 00:05:00
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Digital Strategy – Customer Channel Transformation 00:06:00
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Digital Strategy – Customer Engagement Transformation 00:19:00
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Digital Strategy – Digital Skills Transformation 00:04:00
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Digital Strategy – Tools and Resources 00:02:00
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Section Introduction: Understanding Financial Statements 00:02:00
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Overview of Financial Statements 00:03:00
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GAAP: Accruals vs Cash Accounting 00:06:00
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Income Statement or Profit and Loss Account 00:08:00
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Introduction to the Balance Sheet 00:11:00
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Cash Flow Statement 00:06:00
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Cash Flow Metrics Explained 00:09:00
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Case Study – Apple Financial Statements 00:04:00
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Financial Statements in the Business Plan 00:06:00
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Section Introduction: Strategic Financial Analysis 00:01:00
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What is Financial Analysis? 00:11:00
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Income Statement Profitability Ratios 00:04:00
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Balance Sheet Ratio Analysis 00:12:00
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Cash Flow Statement Analysis 00:05:00
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Valuation Ratios 00:04:00
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Section Introduction: Financial Analysis – Case Study and Assignment 00:01:00
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Apple Inc Financial Analysis – Solution 00:03:00
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Discussion of Measurements of Growth Analysis 00:05:00
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Discussion of Measures of Profitability Analysis
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Discussion of Trading Performance Analysis 00:03:00
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Discussion of Working Capital (Liquidity and Efficiency) Analysis 00:12:00
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Section Introduction: Future Business Strategy Analyser Assignment 00:01:00
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Section Introduction: Goal Setting and Performance Management 00:02:00
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Introduction to Goal Setting 00:03:00
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What do we mean by SMART Goals? 00:04:00
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Key Performance Indicators 00:04:00
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Strategic Dashboards 00:07:00
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Corporate Performance Management 00:04:00
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Objectives and Key Results 00:04:00
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Year over Year Performance 00:04:00
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Section Introduction: Growth Strategies 00:02:00
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Organic vs Inorganic 00:03:00
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The Advantage of First Mover Advantage 00:05:00
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The Importance of Scalability 00:04:00
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Merger and Acquisitions Growth Strategies 00:10:00
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Buy and Build Growth Strategy 00:08:00
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Negative Growth- Company Recovery Strategies 00:10:00
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Growth Strategies Business Plan Tie In 00:03:00
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Section Introduction: Valuation, Funding, Exits and Returns 00:02:00
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Valuation and Funding – A Consequence of our Business Strategy 00:04:00
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How to Value a Company 00:11:00
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Sources of Equity Funding 00:08:00
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What is a Pre-Money Valuation? 00:07:00
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How to Create a Pitch Deck for Investors 00:06:00
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Sources and Uses of Funds in the Business Plan
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What is a Cap Table? 00:05:00
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Exit Strategies and Returns 00:09:00
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Transaction Cost Management 00:02:00
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Section Introduction: Risk Assessment 00:01:00
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Risk Assessment – Strategic Plan Summary 00:02:00
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Section Introduction: Business Plan Synthesis 00:03:00
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Business Plan Synthesis 00:04:00
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Business Plan – Executive Summary 00:03:00
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Business Plan – History and Background 00:02:00
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Business Plan – Management Summary 00:04:00
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Business Plan Appendicies 00:47:00
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Key Questions Check List 00:01:00
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Business Plan – Audience Targeting 00:03:00
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Business Plan Refinement: Types of Businesses 00:02:00
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Summary and Wrap Up 00:05:00
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Additional File
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Assignment – Business Strategy Planning 09:46:00
Course Overview
Planning a business strategy is an essential discipline for any organisation hoping to prosper in the current competitive environment. The skills and resources needed to create and carry out successful company plans were carefully considered in the creation of this course. Participants will obtain a thorough grasp of how to match business strategies with overarching business goals, guaranteeing sustainable growth and profitability, through a combination of theoretical frameworks and real-world implementations.
The course material is designed to cover every crucial facet of developing a business strategy. An overview of how to get the most out of the course is given at the outset. Important ideas are covered in detail, including the relationship between business strategy and the company plan and the importance of strategic analysis. After a discussion of important frameworks and theories that every business strategist should be aware of, a critical assessment of leadership is covered. Competitive advantage, rival comprehension, and internal and external strategy analysis are all covered in detail in this course. To reinforce their learning, students will work on practical assignments such as case studies on financial analysis and SWOT analysis. A thorough business plan synthesis is the result of further modules covering customer value propositions, sales and marketing strategies, growth plans, digital business transformation, funding, valuation, and risk assessment.
Students will graduate from this course with the ability to develop and implement solid business plans that lead to success. This course will equip you with the strategic insights required to succeed in your profession, regardless of your background—you might be an experienced executive, business manager, or budding entrepreneur. Enrol today to advance your organization’s performance and develop your strategic planning abilities.
Key features
- E-learning and E-assessment system with flexibility.
- Learners get interactive resources.
- Expert advice from qualified professionals
- Globally recognised certificate.
- 14 days refund guarantee.
- 24/7 Tutor Support
Learning Outcome
- Develop comprehensive business strategies aligned with overall organizational goals and objectives.
- Analyze internal and external factors impacting business performance using strategic frameworks.
- Evaluate leadership's role in shaping and executing effective business strategies.
- Formulate competitive advantage through innovative products, services, and market positioning.
- Conduct strategic financial analysis to support informed decision-making and business planning.
- Create actionable business plans incorporating risk assessment, growth strategies, and financial goals.
Course Details
Suitable learners for this course
- Aspiring entrepreneurs looking to start and grow their businesses.
- Business managers aim to enhance their strategic planning skills.
- Senior executives were responsible for driving organisational strategy.
- Management consultants are seeking to advise clients on strategic development.
- MBA students specialising in business strategy and management.
- Small business owners want to improve competitive positioning and growth.
- Corporate strategists involved in long-term business planning and analysis.
- Financial analysts were interested in strategic financial management.
- Marketing professionals aim to align marketing strategies with business objectives.
- Professionals transitioning into strategic roles within their organisations.
- Section 01: Welcome – How To Get The Most Out Of This Course
- Section 02: Business Fundamentals: Connecting Business Strategy To The Business Plan
- Section 03: Business Fundamentals: The Value Of Strategic Analysis
- Section 04: Business Fundamentals: Frameworks And Theories Business Strategists Must Know
- Section 05: Critical Evaluation Of Leadership
- Section 06: Products And Services And Competitive Advantage
- Section 07: Competition – Know Your Enemy
- Section 08: External Strategic Analysis – Industry, Markets And Competition
- Section 09: Internal Strategic Analysis – Operations And Customer Management
- Section 10: Six Minute Strategist SWOT Assignment
- Section 11: Customer Value Proposition
- Section 12: Sales And Marketing Strategy
- Section 13: Digital Business Strategy Transformation
- Section 14: Finance – Understanding Financial Statements
- Section 15: Finance: Strategic Financial Analysis
- Section 16: Finance: Financial Analysis – Case Study And Assignment
- Section 17: Future Business Strategy Analyser Assignment
- Section 18: Goal Setting And Financial Performance
- Section 19: Business Fundamentals: Growth Strategies
- Section 20: Valuation Funding, Exits And Returns
- Section 21: Risk Assessment
- Section 22: Business Plan Synthesis
- Section 23: Summary And Wrap Up
- Section 24: Additional File
Learners must submit a comprehensive summerised assignment on all the units that will be assessed by our expert tutor if all the learning outcomes are met as per the standard set by QLS. After the quality check, learner will be provided with the Business Strategy Planning certificate.
An endorsed certificate will be issued to learners at the end of the course as recognition of course completion. Provided that learner completes all the assessment of a course can claim for certificate.
QLS endorsed this certified course as a highly qualified, non-regulated provision and training programme. There will be a trainer to answer all your questions including your progression routes into further higher education. It is a non-accredited course.
There are no formal requirements needed for this Business Strategy Planning course. So learners do not require any prior qualifications to enrol in this course.
- Business Strategist – £40,000 to £70,000 per year
- Management Consultant – £45,000 to £85,000 per year
- Strategic Planner – £35,000 to £65,000 per year
- Corporate Development Manager – £50,000 to £90,000 per year
- Marketing Manager – £35,000 to £60,000 per year
- Financial Analyst – £30,000 to £55,000 per year
- Operations Manager – £40,000 to £70,000 per year
- Product Manager – £45,000 to £75,000 per year
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Course Info
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